The Continuum

The Continuum

brand AND PERFORMANCE

Marketing for today and tomorrow

Introducing Video 4.0 and the Power of Shoppable TV

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Making Connections in the Moment with Out of Home

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Why Influencer Marketing is More than a media channel

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The Evolution of Audio from ‘Serial’ to Synthetic Voice

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Building relationships via Branded Podcasts

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CTV is not the future of TV (It is TV)

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Four Essential Social Engagement Metrics

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ENSURING INCLUSIVITY WITH AUTOMATED RECONCILIATION

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Channel Insights


“some might be holding out for a return to what we had in the past.

it’s clear that the way brands and advertisers think about how to delight consumers has to evolve.”

President and CEO, OAAA

Michael Smith

The NPR CMO OFFERS A CANDID LOOK AT HOW (AND WHEN) EVEN TRUSTED INSTITUTIONS BENEFIT FROM a Brand refresh

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Melissa Grady Dias

THE GLOBAL CMO OF CADILLAC EXPLAINS HOW SHE MARKETS THE MAVERICK LUXURY BRAND WITH HEARTAND MATH

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HEIDI ZAK

Thirdlove’s CEO on reshaping women’s wear WITH PURPOSE

“The photographer said to us, ‘What brand are you trying to emulate?’ That's really in essence what a lot of startups do. But we said ‘We don't want to be like any bra brand. We don't want to look like any of them.’”

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Brand Leaders


“audiences are getting more empowered to be able to skip things that they don't want.

to be able to get people's time, you actually have to earn it.”

VP and Co-founder of Pacific Content

AGENCY VIEWPOINTS


“IN ORDER TO DRIVE BRANDING IN A DIGITAL AGE, WHERE SHARE OF MIND AND WALLET ARE FIERCE, WE NEED TO BREAK THROUGH THE CACOPHONY, CLUTTER, AND OVERABUNDANCE OF MESSAGES CONSUMERS GET EVERY DAY.”

CEO, QuigleY

Expert Perspectives

  • Transformation Expert Joe Jackman

  • Joe Jaffe On How Not To Suck at Marketing

  • Healthy Eating Coach Liz Josefsberg

  • Jon Bond on the Two Great Marketing Religions