The Transformative Power of Harmonious Relationships
“It’s easy to spot dysfunction inside a team when you’re sitting in the audience; throw a tough question at them, and they’re all looking at one guy before anyone answers.”
She Runs It “Working Mother of the Year” Suzie Bao Shares how Companies can Best Support WOrking Mothers
“Employers need to understand just how amazing moms really are. We can handle multiple tasks at once because we have to (especially if we have multiple children).”
Bill Duggan on The Advertising Industry Today and Key Lessons for Both CMOs and Agencies
“I think clients want integration. They don’t want to be dealing with multiple partners and have it be their responsibility to integrate all of the various parts. The more an agency can offer under one roof, the better.”
Marketing Mavericks Score a Touchdown: How Super Bowl Advertising Turned Squarespace into a Success
“We don’t need 100 AI tools. We need three tools with great interfaces on top of them. Otherwise, AI becomes a totally different programming language that I don’t want to learn.”
Quigley-Simpson’s President of Media, Analytics, and Data, Jeff Ratner, Discusses CES Takeaways, 2024 Marketing Trends, the Transformation of AI, and the Implication it Has on Today’s Brands
“AI has the potential to broaden the signals and analyze your behavior more completely to help understand where you are in that buyer journey.”
A Perilous Platform: Why X Falls Short on Brand Safety for Advertisers
“Customers, too, are aware of brand values and ethical considerations. When messages are displayed in brand-safe environments, consumers are more likely to trust the brand, and such trust is essential for building long-term relationships with consumers.”
Programmatic 3.0: A Conversation with Industry Disruptor, Matt Wassserlauf
“One thing is crystal clear – it is time for Programmatic 3.0. The future of programmatic marketing is a system that reaches real humans at reasonable prices for better results. And how will brands know this? Because, above all, it will be completely transparent.”
Connecting Sport and Brand
“Some of the most active audiences are young women, and there is data showing that investment in sport is good business.”
David Edelman on The Power of Marketing
Marketing is not advertising. Marketing is a broader strategic discipline built around figuring out how to drive growth and build deeper connections with customers.
Industry Icon Chuck Porter Shares His Thoughts on Advertising Today
I believe that storytelling is a fundamental human truth—stories are how people learn and how they engage.
Why Every Agency Needs a Chief Revenue Officer
There is definitely a blur now between separate brand-building initiatives and performance marketing. These were once separate, but everything is now performance-based.
Carl Fremont: Introducing Video 4.0 and the Power of Shoppable TV
Quigley CEO Carl Fremont explains how today’s technology enables advertisers’ long-time dream: shoppable TV.
Pierre Cassuto: Why Influencer Marketing is More Than a Media Channel
Pierre Cassuo, Global Chief Marketing Officer of influencer platform Humanz, warns that influencer marketing is not a simple matter of buying follower counts. Brands must think beyond the buy to cultivate authentic relationships, because the strongest correlation to ROI is creator motivation.
Mike Valdes-Fauli: Culture is More Than a Moment
Culture is more than a moment. Chemistry COO Mike Valdes-Fauli, President of Chemistry Cultura, shares why consistency is key to connecting with the critical US Hispanic market.
Scott Schiller: CTV Is Not The Future of TV (It IS TV)
The future of TV is now. Scott Schiller, Global Chief Commercial Officer at ENGINE, points marketers to an incredible opportunity to be on the cutting edge of digital content advertising with connected TV.
Lynn Browne: Avoiding the Common Pitfalls of RFPs
Despite repeated calls throughout the industry to scale back on the arduous RFP process, it remains a go-to form of agency engagement. BrandVerge’s Lynn Browne shares the best practices brand-side marketers should follow to elicit the most relevant and revealing responses.
David Berkowitz: Which Comes First, Brand or Demand?
David Berkowitz, the founder of Serial Marketers, poses the questions marketers should ask to find a brand’s marketable North Star—and answers them, too.
Scott Watts: Mission, Vision, Values Is The Brand Mantra for Today’s Marketers
The COO of Tank Design spotlights the three pillars at the core of great brands, and how they help address the common tension between brand positioning and demand efficiency.
Carl Fremont: Why Unique Selling Propositions Still Matter
Quigley CEO Carl Fremont revisits his early days in the media trenches at Ted Bates to reassess the unique selling proposition — and its continued utility for today’s digital-first brands.
Jorge Plasencia: Why Diversity Means Progress in Any Language
It’s fine to be a little uncomfortable, at least when it comes to discussing DEI. The CEO of Republica Havas believes discomfort is a sign of growth — and progress.