The CMO of Opendoor discusses pivoting into the brand side of the industry, leveraging innovation to build stronger brands, and shares how today’s agencies can be more effective partners.

“As a brand manager, if you find a creator that aligns with who your brand is or who you want it to be, I think the next step is giving them your product and letting them use it for a few months instead of just handing them a check and jumping into a relationship. Let them become a fan.”

“It’s about balance and diversifying your audiences — so even within one company—get as many different types of funnel experiences as possible, then there is nothing you can’t tackle as long as you understand the customer.”

We set out to build a content-first pharmaceutical company that would change the narrative. We built this because there’s a need and because we believe that if you make truly personal, positive connections between women and healthcare, everybody is better off.

People don't want to be lectured about what they need to buy or how they need to buy it; they want a story and have the information wrapped somewhere in that story.

Purpose is not an isolated idea or a marketing tactic. It is an everything tool, an ideology that can and should guide and inspire everything your brand does — from your organization’s culture of your organization to sustainability initiatives.

Sheryl Daija and Louis Jones, CEO and board member of BRIDGE, share why CMOs, as the voice of the customer, have a mission-critical imperative to lead DEI efforts across brands’ workforce, workplace, and marketplace.

The head of brand marketing and demand generation for telecom challenger Visible unpacks how the brand’s core value of “transparency” informs marketing throughout the funnel.

Transformation expert Joe Jackman explains “the human how” of fighting the status quo.

It’s fine to be a little uncomfortable, at least when it comes to discussing DEI. The CEO of Republica Havas believes discomfort is a sign of growth — and progress.

How proponents of sustainability prove to brand the value of a triple bottom line — people, planet and profit. The founder/CEO of Sustainable Brands offers the research and the rationale.

Lawrence Kimmel, agency CEO and former chair of the DMA, remembers when local business helping out communities wasn’t called “Corporate Social Responsibility” — It was just called being a good neighbor. He shares his POV on how to market for the greater good.

Heidi Zak has been in finance, retail, and plenty of dressing rooms trying to find the right bra. So she created ThirdLove and disrupted an entire vertical — uplifting women with purpose.

Marketing strategist, author and senior advisor to Publicis Groupe Rishad Tobaccowala shares how the successful transformation of any organization, during or after a global pandemic, lies at the intersection of human intuition and data-driven insights — “marrying the math and the magic” — and how specifically to navigate that transformation.