The internationally renowned dermatologist, whose research set the industry standard for skincare practices, discusses the Baumann Skin Typing System and how she juggles being both a doctor and a marketer

“It’s about balance and diversifying your audiences — so even within one company—get as many different types of funnel experiences as possible, then there is nothing you can’t tackle as long as you understand the customer.”

We set out to build a content-first pharmaceutical company that would change the narrative. We built this because there’s a need and because we believe that if you make truly personal, positive connections between women and healthcare, everybody is better off.

How rethinking data methods, tackling disparity issues and embracing outcomes allow Publicis Health Media (PHM) to disrupt media for health brands.

Five-time Chief Marketing/Brand Officer Arra Yerganian thinks healthcare has always been “a little upside down” — controlled by physicians instead of patients. As someone who describes himself as “a customer experience evangelist,” he’s on a mission to raise awareness of the Social Determinants of Health and how the changing world of data-driven marketing can smooth the bumps on our communal journey to better living.

Healthy eating coach to the stars Liz Josefsberg went from working at a big brang to being the big brand. She weighs in on what’s broken with weight loss marketing and how not to “fire” your customer.

In the precision-focused healthcare industry, CMO Sarah C. Sanders demonstrates how awareness spend can optimize lead generation.

The creative chief of the agency that made “We are Farmers” a hit explains how their approach to marketing insurance and vaccines is similar…and different. Joe Baratelli sings the praises of respect.

To Kim Wijkstrom, brand-building has to start with the story, the big idea, rather than the digital tools so popular with marketers today. “Silver bullet solutions” like CRM are just tactical mechanics.