Brand, Expert, Brand Purpose, Consumer Behavior, Demand Gurkan Sener Brand, Expert, Brand Purpose, Consumer Behavior, Demand Gurkan Sener

Shaping the Future of Travel and Entertainment Marketing Through Analytics and Data Science

Gurkan Sener is the Vice President of Global Marketing Analytics and Targeting at NBC Universal Destinations and Experiences, where he oversees an advanced analytics team that specializes in marketing data science, audience science, and measurement science.

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Operationalizing DE&I to Shape the Next Generation of Inclusive Brands

Sheryl Daija, Founder of BRIDGE, reflects on her extensive marketing career and shares how the organization’s research-backed framework is helping companies reshape the narrative around DEI, foster meaningful change, and drive sustainable growth.

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Leveraging Consumer Perceptions for Effective Brand Messaging with Quigley-Simpson’s Brand Momentum Tool

Eric Koehler, EVP of Research and Strategy, reflects on his extensive career in advertising and reveals how the innovative Brand Momentum tool empowers brands to better understand consumer behavior and deliver personalized messaging that resonates

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Looking Beyond the Label of DE&I to Build an Inclusive Culture That Sticks

Judy Jackson, Founder of JLC Ventures, draws from her dynamic career in Human Resources to highlight the long-lasting power of integrating DE&I into the core of an organization to foster connectivity, community, and opportunities for employees to thrive.

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Blending Music and Authenticity to Create Successful Brand Partnerships

Jennifer Frommer, SVP of Creative Content and Licensing at Columbia Records, reflects on her distinguished career while highlighting how brands can foster authentic collaborations and draw inspiration from today’s top musicians.

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Driving Consumer Demand in an Evolving Industry Landscape

Carl Fremont is the CEO of leading independent full-service agency, Quigley-Simpson. An advertising industry thought leader, he has spent his 40-year career working in top roles at some of the most prestigious agencies and holding companies in the country, most notably WPP and Digitas. Carl was an early adopter of all things digital and one of the founders of the New Fronts. He has deep expertise working with top brands in a number of industries, including automotive, car rental, financial services, consumer packaged goods, retail, technology, eCommerce, and travel, among others.

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Brand, Expert, Brand Purpose, Diversity and Inclusion Jennifer Laine Van Beek Brand, Expert, Brand Purpose, Diversity and Inclusion Jennifer Laine Van Beek

Jennifer Laine Van Beek on AI, Why Brand Suitability Must Replace Brand Safety and The Confluence of Inference

Jennifer Laine Van Beek is a consultant for a range of companies in the advertising and AI space and has just launched Sprezi, an AI-powered hospitality company. Jennifer’s wide-ranging career took her from the embassies of Japan, South Korea, and Russia to the soybean pit at the Chicago Board of Trade even before she began traveling the globe producing and styling short films and commercials for LVMH and other prestige brands.

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