Presence Becomes Power

Gen Z and Gen Alpha have quickly emerged as the new dominant consumer groups. Raised in a digital-first environment, where technology is woven into nearly every aspect of their daily lives, both generations have redefined the ways brands communicate and engage with their consumers, with authenticity, personalization, and interactivity becoming non-negotiable expectations. Gone are the days when traditional marketing was enough to drive engagement – today’s brands must create dynamic, innovative, and purpose-driven experiences that resonate with the values and interests of these generations to truly capture their attention and stay ahead of fast-moving trends.With this year’s Big Game in the rearview mirror, we spoke with several industry leaders to get their take on the evolving Super Bowl landscape. Specifically, we asked whether they believe brands are getting their money’s worth, what factors make this high-profile investment truly valuable, and whether the steep cost of a Super Bowl ad is justified in today’s media environment. We also encouraged leaders to reflect on this year’s stand-out ads and why these spots resonated with them.

Belonging Beats Broadcasting

Advertising icon Rick Boyko reflects on the evolving advertising landscape and shares how agencies can build lasting impact through nurturing internal talent, strong mentorship, and staying fiercely independent

Early is Everything

Jill Crawford, CMO of Selerix and a veteran in HR tech, shares how deep industry knowledge, smart content strategies, and sales alignment fuel marketing that connects at every stage of the customer journey

Can you feel me now?

Sariah Dorbin, EVP and Executive Creative Director at Quigley-Simpson, explores the power of embracing a holistic approach that combines insights, performance-driven strategies, and creative to maximize impact at every stage of the consumer journey

Marketing Anxiety is Real

This week was unique. I experienced Adobe—once simply the toolkit of my formative years as a designer—transforming into a seamlessly connected ecosystem.

Every brand I speak to wants to be different. They don’t want to blend in. They want to be bold, to break the mold, to rebel against the sameness that defines their category. They want to be punk in a world full of pop.

Jon Bond, Founder and CEO of Bond World, reflects on his decades of experience in advertising and reveals how equity-linked compensation models can transform the relationship between brands and agencies to align business goals for sustainable growth

Gurkan Sener is the Vice President of Global Marketing Analytics and Targeting at NBC Universal Destinations and Experiences, where he oversees an advanced analytics team that specializes in marketing data science, audience science, and measurement science.

Susan Riley, Head of Brand for Stylist, shares how brands can authentically tap into the shifting priorities of Millennial and Gen Z women to foster meaningful relationships and drive real value in a time of heightened consumer anxiety

I love observing people. I even wrote an entire book about them—The Slash Generation. These aren’t just creators; they are polymaths, culture architects who fluidly navigate multiple roles. They are not defined by age but by a mindset—a radical shift in behavior shaped by technology, culture, and an insatiable drive to experiment, create, and redefine. And yes, they hold immense influence.

Randi Stipes, CMO of The Weather Company, explores the far-reaching impact of weather intelligence across industries and shares how data and technology are key to fostering brand trust

"Good, fast, cheap — pick two."

I used to hear this every single time we pitched a new client when I was a young, emerging designer. The iron law of creativity, they said. Honestly, it kinda confused me! You couldn’t have it all. But now? AI promises to break that rule. It offers us a world where we can have all three—good, fast, and cheap. We get to have our cake and eat it too.With this year’s Big Game in the rearview mirror, we spoke with several industry leaders to get their take on the evolving Super Bowl landscape. Specifically, we asked whether they believe brands are getting their money’s worth, what factors make this high-profile investment truly valuable, and whether the steep cost of a Super Bowl ad is justified in today’s media environment. We also encouraged leaders to reflect on this year’s stand-out ads and why these spots resonated with them.