Shaping the Future of Travel and Entertainment Marketing Through Analytics and Data Science
Gurkan Sener is the Vice President of Global Marketing Analytics and Targeting at NBC Universal Destinations and Experiences, where he oversees an advanced analytics team that specializes in marketing data science, audience science, and measurement science.
Operationalizing DE&I to Shape the Next Generation of Inclusive Brands
Sheryl Daija, Founder of BRIDGE, reflects on her extensive marketing career and shares how the organization’s research-backed framework is helping companies reshape the narrative around DEI, foster meaningful change, and drive sustainable growth.
Leveraging Consumer Perceptions for Effective Brand Messaging with Quigley-Simpson’s Brand Momentum Tool
Eric Koehler, EVP of Research and Strategy, reflects on his extensive career in advertising and reveals how the innovative Brand Momentum tool empowers brands to better understand consumer behavior and deliver personalized messaging that resonates
Looking Beyond the Label of DE&I to Build an Inclusive Culture That Sticks
Judy Jackson, Founder of JLC Ventures, draws from her dynamic career in Human Resources to highlight the long-lasting power of integrating DE&I into the core of an organization to foster connectivity, community, and opportunities for employees to thrive.
The Transformative Power of Embracing Agency and Purpose to Thrive in Life and Business
James Rhee, acclaimed CEO and Founder of red helicopter, explores the key elements of his operating system and reveals how individuals and organizations can harness this mental model to lead with intuition, steer their own path, and thrive amid complexity.
David Edelman on Adopting a Personalization Strategy to Cultivate Meaningful Customer Relationships
The Harvard Business School Senior Lecturer shares insights from his latest book, PERSONALIZED: Customer Strategy in the Age of AI, and discusses how personalization, AI, and consumer data can drive consumer engagement and brand loyalty.
The Enduring Impact of Cinema Advertising in a Digital-Driven World
John Partilla, CEO of Screenvision Media, reflects on navigating the turbulent times of the pandemic and shares why movie theaters remain an unrivaled avenue for immersive advertising in a world dominated by digital and streaming.
Ron Ceballos on Merging Art and Strategy to Craft Meaningful Creative Work
The EVP, Executive Creative Director of Quigley-Simpson, reflects on his extensive experience across the industry and shares how brands can fuse creativity with business strategy to produce culturally impactful campaigns
Armin Molavi on Amplifying Brand Impact Through Effective Media Strategy
The CEO of I’m In The Lobby reflects on his established career in marketing and advertising and shares how today’s marketers can optimize their media strategy to strengthen their brand and cultivate brand loyalty.
Building Sustainable Success Through Irrelevance
Renowned advisor and podcast host, Charles Day, offers key insights for long-term success and highlights the impact of trust and self-awareness for cultivating effective, fearless leadership
Maryam Banikarim on the Impact of Embracing Purpose and Fostering Community
Fortune Live Media’s Managing Director reflects on her dynamic marketing career and showcases how today’s brands can leverage purpose-driven work and bold ideas to identify their North Star
Building Brand Image and Driving Demand for Non-Profits Through Longevity, Empathy, and Trust
Erika Kloehn, Advisor at O’Brien Advising, opens up about her career in the non-profit sector and offers valuable insights on how today’s brands can cultivate a loyal customer base and drive consumer demand.
Blending Music and Authenticity to Create Successful Brand Partnerships
Jennifer Frommer, SVP of Creative Content and Licensing at Columbia Records, reflects on her distinguished career while highlighting how brands can foster authentic collaborations and draw inspiration from today’s top musicians.
Driving Consumer Demand in an Evolving Industry Landscape
Carl Fremont is the CEO of leading independent full-service agency, Quigley-Simpson. An advertising industry thought leader, he has spent his 40-year career working in top roles at some of the most prestigious agencies and holding companies in the country, most notably WPP and Digitas. Carl was an early adopter of all things digital and one of the founders of the New Fronts. He has deep expertise working with top brands in a number of industries, including automotive, car rental, financial services, consumer packaged goods, retail, technology, eCommerce, and travel, among others.
Connecting Consumer Engagement with Marketing Analytics: Gurkan Sener on Leveraging Data to Drive Informed Business Decisions
NBC Universal’s Vice President of Global Marketing, Analytics, and Targeting delves into the dynamics of data science and demonstrates how today’s brands can harness analytics to optimize their marketing efforts
Leveraging Programmatic Marketing To Drive Performance and Efficiency in a Post-Cookie World with GANTIC
Zevi Tilles, Director of GANTIC, opens up about his long career in sales and programmatic marketing and shares how GANTIC’s brand-safe technologies ensure brand marketers efficiently navigate the shift to modern-day programmatic
Inside Cannes Lions 2024
Industry Thought Leaders Reflect on Their Biggest Takeaways From the Festival
Amplifying Innovation with Purpose: Why We Must Leverage Human Creativity Amidst AI Advancements
Digital Visionary David Shing Recounts the Challenges and Opportunities of Fusing AI with Human Creativity and Shares His Standout Winners from This Year’s Cannes Lions Festival
Inside Cannes Lions 2024
Infillion’s Chief Revenue Officer and CMO, Laurel Rossi, Weighs In On Cannes Conversations With Key Takeaways From the Festival
Jennifer Laine Van Beek on AI, Why Brand Suitability Must Replace Brand Safety and The Confluence of Inference
Jennifer Laine Van Beek is a consultant for a range of companies in the advertising and AI space and has just launched Sprezi, an AI-powered hospitality company. Jennifer’s wide-ranging career took her from the embassies of Japan, South Korea, and Russia to the soybean pit at the Chicago Board of Trade even before she began traveling the globe producing and styling short films and commercials for LVMH and other prestige brands.