We’re The Continuum
bridging the gap between Brand awareness and demand generation
The Continuum is a thought leadership platform focused on integrating "Brand and Demand" marketing strategies to reach today’s consumers.
We aim to spark and share dialogue that helps marketers connect the dots between top-of-funnel awareness and performance marketing by featuring curated insights from brand innovators and creative business thinkers throughout marketing and advertising.
Look for perspectives and lessons on building brands effectively and driving results efficiently across verticals. As a platform that is staunchly company-, brand- and agency-agnostic, we seek to gather a rich variety of insights that will enable our readers to further their own Brand and Demand thinking.