Bart Roselli: The Evolution of Audio Advertising From ‘Serial’ to Synthetic Voice
Bart Roselli, SVP Growth for Veritone One, offers podcast ad strategies that support both brand and demand marketing goals, along with a primer on how to navigate audio.
Steve Pratt: On Building Relationships via Branded Podcasts
Long-time podcast pro Steve Pratt, VP/Co-Founder of Pacific Content, explains why his company makes “original podcasts with brands” rather than “branded podcasts.” Learn how to approach this relationship-building content in the booming audio space, as well as his projections for its future.
Michael Smith: Pivoting the NPR Brand to Entice Broader Audiences
NPR CMO Michael Smith offers a candid look at how (and when) even trusted institutions benefit from brand and demand marketing.