The CMO of Opendoor discusses pivoting into the brand side of the industry, leveraging innovation to build stronger brands, and shares how today’s agencies can be more effective partners.

The internationally renowned dermatologist, whose research set the industry standard for skincare practices, discusses the Baumann Skin Typing System and how she juggles being both a doctor and a marketer

How this ad industry “Rock Star” is breaking barriers, shattering myths, and helping the industry understand how to best support the AAPI community.

Andrew Strickman has built his career on storytelling. While he knows the term is both overused and ill-defined these days, he began his career in journalism where he developed narrative instincts that he continued to use after segueing into the nascent digital world.

Sonia Jackson Myles knows how to leverage marketing and media buying to drive efficiency and build long term agency relationships. Now, she’s using the knowledge she’s gained to help women in the corporate world break harmful patterns with her nonprofit The Sister Accord.

As DTC brands adjust to a more complex post-pandemic mediascape, consumer health tech veteran Anna Haas Bauman shares frontline lessons on brand-building from scratch.

Amanda Rubin, SVP Global Head of Sales & Marketing at Enthusiast Gaming, shares why it’s time for brands to turn to gaming for mass reach.

At this year’s Annual Leadership Conference, The IAB’s Chief Strategy Officer Pam Zucker stepped back to take the industry’s temperaturE. She Urges marketers to recognize and seize the power of community in digital marketing.

The IAB’s Chris Bruderle, Vice President of Business Insights & Content, stops by The Continuum to unpack the 2023 Brand Disruption Report and highlight how “hybrid” commerce, the creator economy and the metaverse will reshape marketing priorities in 2023.

Angelina Eng, Vice President, Measurement and Attribution, IAB, introduces the evolving field of attention metrics, and how marketers are trying to think beyond impressions when it comes to really understanding the impact of their advertising.

Zoe Soon, VP of the IAB Experience center, explains how the rise of in-game advertising has prompted the first updated industry measurement guidelines since 2009.

Eric John, head of the IAB Media Center, lays out the path forward for Netflix as it moves to ad-supported streaming.

Quigley CEO Carl Fremont explains how today’s technology enables advertisers’ long-time dream: shoppable TV.

Sheryl Daija and Louis Jones, CEO and board member of BRIDGE, share why CMOs, as the voice of the customer, have a mission-critical imperative to lead DEI efforts across brands’ workforce, workplace, and marketplace.

Pierre Cassuo, Global Chief Marketing Officer of influencer platform Humanz, warns that influencer marketing is not a simple matter of buying follower counts. Brands must think beyond the buy to cultivate authentic relationships, because the strongest correlation to ROI is creator motivation.

The future of TV is now. Scott Schiller, Global Chief Commercial Officer at ENGINE, points marketers to an incredible opportunity to be on the cutting edge of digital content advertising with connected TV.

The traditional marketing funnel no longer applies. IAB Chief Industry Growth Officer Sheryl Goldstein explains how today’s consumer purchase behavior has evolved from a straight trajectory to “a bowl of spaghetti”—and why SpaghettiOs are the future.

Marc Kidd, CEO of Captivate, discusses how the OOH network of elevator screens had to evolve to survive during quarantine, and the leadership lessons learned from his football coach father that he applied to help come out on top.

Cadillac’s Melissa Grady Dias shares how OnStar led to her career North Star. As Global Chief Marketing Officer, she balances an innate love of math with passion for good creative.

Transformation expert Joe Jackman explains “the human how” of fighting the status quo.