What’s Next for The World’s Largest Advertising, Marketing, and Media Industry Summit
“Beyond the business, Advertising Week has evolved as a platform and catalyst to tackle issues which transcend the industry.”
Sheryl Daija and Louis Jones: 5 Ways CMOs Can Lead Change—and Drive Growth—with DEI
Sheryl Daija and Louis Jones, CEO and board member of BRIDGE, share why CMOs, as the voice of the customer, have a mission-critical imperative to lead DEI efforts across brands’ workforce, workplace, and marketplace.
Sheryl Goldstein: Rethinking the Funnel
The traditional marketing funnel no longer applies. IAB Chief Industry Growth Officer Sheryl Goldstein explains how today’s consumer purchase behavior has evolved from a straight trajectory to “a bowl of spaghetti”—and why SpaghettiOs are the future.
Anna Bager: Making In-the-Moment Connections Out of Home
Anna Bager, the President and CEO of the OAAA, positions Out of Home as a breakthrough channel for today’s saturated digital audiences, and celebrates the pandemic’s acceleration of OOH innovation.
Barry Frey: Marketing Up and Down the Funnel With Digital Out of Home
DPAA’s Barry Frey explains why out of home is more relevant than ever for today’s digital marketers.