Marc Kidd: Getting a Lift from Digital Out-of-Home Ads
Marc Kidd, CEO of Captivate, discusses how the OOH network of elevator screens had to evolve to survive during quarantine, and the leadership lessons learned from his football coach father that he applied to help come out on top.
Anna Bager: Making In-the-Moment Connections Out of Home
Anna Bager, the President and CEO of the OAAA, positions Out of Home as a breakthrough channel for today’s saturated digital audiences, and celebrates the pandemic’s acceleration of OOH innovation.
Barry Frey: Marketing Up and Down the Funnel With Digital Out of Home
DPAA’s Barry Frey explains why out of home is more relevant than ever for today’s digital marketers.