In 2024, we witnessed several trends define the marketing landscape, from the surge of generative AI and automation tools to growing concerns around data privacy and AI regulation. Industry leaders also grappled with finding the right balance between technological innovation and authentic storytelling, a central theme at major conferences throughout the year.

Eric Koehler, EVP of Research and Strategy, reflects on his extensive career in advertising and reveals how the innovative Brand Momentum tool empowers brands to better understand consumer behavior and deliver personalized messaging that resonates

James Rhee, acclaimed CEO and Founder of red helicopter, explores the key elements of his operating system and reveals how individuals and organizations can harness this mental model to lead with intuition, steer their own path, and thrive amid complexity.

The EVP, Executive Creative Director of Quigley-Simpson, reflects on his extensive experience across the industry and shares how brands can fuse creativity with business strategy to produce culturally impactful campaigns

Jennifer Frommer, SVP of Creative Content and Licensing at Columbia Records, reflects on her distinguished career while highlighting how brands can foster authentic collaborations and draw inspiration from today’s top musicians.

Carl Fremont is the CEO of leading independent full-service agency, Quigley-Simpson. An advertising industry thought leader, he has spent his 40-year career working in top roles at some of the most prestigious agencies and holding companies in the country, most notably WPP and Digitas. Carl was an early adopter of all things digital and one of the founders of the New Fronts. He has deep expertise working with top brands in a number of industries, including automotive, car rental, financial services, consumer packaged goods, retail, technology, eCommerce, and travel, among others.

Zevi Tilles, Director of GANTIC, opens up about his long career in sales and programmatic marketing and shares how GANTIC’s brand-safe technologies ensure brand marketers efficiently navigate the shift to modern-day programmatic

Digital Visionary David Shing Recounts the Challenges and Opportunities of Fusing AI with Human Creativity and Shares His Standout Winners from This Year’s Cannes Lions Festival

Art and Creativity Unleashed.

The Future Does Not Fit in the Containers of the Past.

The Founder and CEO of Powers Creativity reflects on the insights gathered throughout her extensive career in advertising and demonstrates how today’s brands can optimize strategy and creativity

“It’s easy to spot dysfunction inside a team when you’re sitting in the audience; throw a tough question at them, and they’re all looking at one guy before anyone answers.”

“Employers need to understand just how amazing moms really are. We can handle multiple tasks at once because we have to (especially if we have multiple children).”

“I think clients want integration. They don’t want to be dealing with multiple partners and have it be their responsibility to integrate all of the various parts. The more an agency can offer under one roof, the better.”

“We don’t need 100 AI tools. We need three tools with great interfaces on top of them. Otherwise, AI becomes a totally different programming language that I don’t want to learn.”

“AI has the potential to broaden the signals and analyze your behavior more completely to help understand where you are in that buyer journey.”

“Customers, too, are aware of brand values and ethical considerations. When messages are displayed in brand-safe environments, consumers are more likely to trust the brand, and such trust is essential for building long-term relationships with consumers.”

“One thing is crystal clear – it is time for Programmatic 3.0. The future of programmatic marketing is a system that reaches real humans at reasonable prices for better results. And how will brands know this? Because, above all, it will be completely transparent.”

“Some of the most active audiences are young women, and there is data showing that investment in sport is good business.”

Marketing is not advertising. Marketing is a broader strategic discipline built around figuring out how to drive growth and build deeper connections with customers.

I believe that storytelling is a fundamental human truth—stories are how people learn and how they engage.