Brand, Expert, Brand Purpose, Consumer Behavior, Demand Gurkan Sener Brand, Expert, Brand Purpose, Consumer Behavior, Demand Gurkan Sener

Shaping the Future of Travel and Entertainment Marketing Through Analytics and Data Science

Gurkan Sener is the Vice President of Global Marketing Analytics and Targeting at NBC Universal Destinations and Experiences, where he oversees an advanced analytics team that specializes in marketing data science, audience science, and measurement science.

Read More

Leveraging Consumer Perceptions for Effective Brand Messaging with Quigley-Simpson’s Brand Momentum Tool

Eric Koehler, EVP of Research and Strategy, reflects on his extensive career in advertising and reveals how the innovative Brand Momentum tool empowers brands to better understand consumer behavior and deliver personalized messaging that resonates

Read More

Blending Music and Authenticity to Create Successful Brand Partnerships

Jennifer Frommer, SVP of Creative Content and Licensing at Columbia Records, reflects on her distinguished career while highlighting how brands can foster authentic collaborations and draw inspiration from today’s top musicians.

Read More

Driving Consumer Demand in an Evolving Industry Landscape

Carl Fremont is the CEO of leading independent full-service agency, Quigley-Simpson. An advertising industry thought leader, he has spent his 40-year career working in top roles at some of the most prestigious agencies and holding companies in the country, most notably WPP and Digitas. Carl was an early adopter of all things digital and one of the founders of the New Fronts. He has deep expertise working with top brands in a number of industries, including automotive, car rental, financial services, consumer packaged goods, retail, technology, eCommerce, and travel, among others.

Read More