Gurkan Sener is the Vice President of Global Marketing Analytics and Targeting at NBC Universal Destinations and Experiences, where he oversees an advanced analytics team that specializes in marketing data science, audience science, and measurement science.

Randi Stipes, CMO of The Weather Company, explores the far-reaching impact of weather intelligence across industries and shares how data and technology are key to fostering brand trust

Each year, the Super Bowl presents an alluring opportunity for brands to engage with millions of viewers in a matter of minutes. As the excitement surrounding the game endures among dedicated sports fans, recent research suggests that the Super Bowl’s grip on advertising dominance may be waning. The likeability of advertisements has steadily decreased over recent years, and advertiser retention has dipped, with attrition rates surpassing 50%. Despite this, the cost to secure a spot hit record highs this year, with some brands investing up to $8 million for just 30 seconds of airtime.   

With this year’s Big Game in the rearview mirror, we spoke with several industry leaders to get their take on the evolving Super Bowl landscape. Specifically, we asked whether they believe brands are getting their money’s worth, what factors make this high-profile investment truly valuable, and whether the steep cost of a Super Bowl ad is justified in today’s media environment. We also encouraged leaders to reflect on this year’s stand-out ads and why these spots resonated with them.

Angelina Lawton, Founder of Sportsdigita, reflects on the transformative impact of purposeful storytelling and innovation, and shares valuable advice for aspiring female entrepreneurs

In 2024, we witnessed several trends define the marketing landscape, from the surge of generative AI and automation tools to growing concerns around data privacy and AI regulation. Industry leaders also grappled with finding the right balance between technological innovation and authentic storytelling, a central theme at major conferences throughout the year.

At the beginning of 2024, The Continuum interviewed David Shing to discuss the key market trends he anticipated would shape the year ahead.  For the first piece of the new year, we asked Shingy to look back at his predictions about major trends and how they would reshape the marketing landscape. We asked him to examine where his predictions came true and which ones might have missed the mark. We also asked him to share where he sees the industry heading in the year ahead.

Gurkan Sener is the Vice President of Global Marketing Analytics and Targeting at NBC Universal Destinations and Experiences, where he oversees an advanced analytics team that specializes in marketing data science, audience science, and measurement science.

Eric Koehler, EVP of Research and Strategy, reflects on his extensive career in advertising and reveals how the innovative Brand Momentum tool empowers brands to better understand consumer behavior and deliver personalized messaging that resonates

James Rhee, acclaimed CEO and Founder of red helicopter, explores the key elements of his operating system and reveals how individuals and organizations can harness this mental model to lead with intuition, steer their own path, and thrive amid complexity.

The Harvard Business School Senior Lecturer shares insights from his latest book, PERSONALIZED: Customer Strategy in the Age of AI, and discusses how personalization, AI, and consumer data can drive consumer engagement and brand loyalty.

John Partilla, CEO of Screenvision Media, reflects on navigating the turbulent times of the pandemic and shares why movie theaters remain an unrivaled avenue for immersive advertising in a world dominated by digital and streaming.

The CEO of I’m In The Lobby reflects on his established career in marketing and advertising and shares how today’s marketers can optimize their media strategy to strengthen their brand and cultivate brand loyalty.

Renowned advisor and podcast host, Charles Day, offers key insights for long-term success and highlights the impact of trust and self-awareness for cultivating effective, fearless leadership

Fortune Live Media’s Managing Director reflects on her dynamic marketing career and showcases how today’s brands can leverage purpose-driven work and bold ideas to identify their North Star

Erika Kloehn, Advisor at O’Brien Advising, opens up about her career in the non-profit sector and offers valuable insights on how today’s brands can cultivate a loyal customer base and drive consumer demand.

Jennifer Frommer, SVP of Creative Content and Licensing at Columbia Records, reflects on her distinguished career while highlighting how brands can foster authentic collaborations and draw inspiration from today’s top musicians.

Carl Fremont is the CEO of leading independent full-service agency, Quigley-Simpson. An advertising industry thought leader, he has spent his 40-year career working in top roles at some of the most prestigious agencies and holding companies in the country, most notably WPP and Digitas. Carl was an early adopter of all things digital and one of the founders of the New Fronts. He has deep expertise working with top brands in a number of industries, including automotive, car rental, financial services, consumer packaged goods, retail, technology, eCommerce, and travel, among others.

Zevi Tilles, Director of GANTIC, opens up about his long career in sales and programmatic marketing and shares how GANTIC’s brand-safe technologies ensure brand marketers efficiently navigate the shift to modern-day programmatic

Digital Visionary David Shing Recounts the Challenges and Opportunities of Fusing AI with Human Creativity and Shares His Standout Winners from This Year’s Cannes Lions Festival

The Founder and CEO of Powers Creativity reflects on the insights gathered throughout her extensive career in advertising and demonstrates how today’s brands can optimize strategy and creativity