At the beginning of 2024, The Continuum interviewed David Shing to discuss the key market trends he anticipated would shape the year ahead.  For the first piece of the new year, we asked Shingy to look back at his predictions about major trends and how they would reshape the marketing landscape. We asked him to examine where his predictions came true and which ones might have missed the mark. We also asked him to share where he sees the industry heading in the year ahead.

Gurkan Sener is the Vice President of Global Marketing Analytics and Targeting at NBC Universal Destinations and Experiences, where he oversees an advanced analytics team that specializes in marketing data science, audience science, and measurement science.

Sheryl Daija, Founder of BRIDGE, reflects on her extensive marketing career and shares how the organization’s research-backed framework is helping companies reshape the narrative around DEI, foster meaningful change, and drive sustainable growth.

Eric Koehler, EVP of Research and Strategy, reflects on his extensive career in advertising and reveals how the innovative Brand Momentum tool empowers brands to better understand consumer behavior and deliver personalized messaging that resonates

The Harvard Business School Senior Lecturer shares insights from his latest book, PERSONALIZED: Customer Strategy in the Age of AI, and discusses how personalization, AI, and consumer data can drive consumer engagement and brand loyalty.

John Partilla, CEO of Screenvision Media, reflects on navigating the turbulent times of the pandemic and shares why movie theaters remain an unrivaled avenue for immersive advertising in a world dominated by digital and streaming.

The CEO of I’m In The Lobby reflects on his established career in marketing and advertising and shares how today’s marketers can optimize their media strategy to strengthen their brand and cultivate brand loyalty.

Renowned advisor and podcast host, Charles Day, offers key insights for long-term success and highlights the impact of trust and self-awareness for cultivating effective, fearless leadership

Fortune Live Media’s Managing Director reflects on her dynamic marketing career and showcases how today’s brands can leverage purpose-driven work and bold ideas to identify their North Star

Erika Kloehn, Advisor at O’Brien Advising, opens up about her career in the non-profit sector and offers valuable insights on how today’s brands can cultivate a loyal customer base and drive consumer demand.

The Founder of The Sister Accord® Foundation reflects on recently establishing a new chapter in South Africa, partnering with the Nelson Mandela Foundation, and the undeniable power of leading with love and kindness

Chief Research Officer of iSpot, Leslie Wood, shares the transformative insights gained from turning big data into a form of measurable currency and the benefits reaped by utilizing AI as a performance measurement tool.

The CMO of Opendoor discusses pivoting into the brand side of the industry, leveraging innovation to build stronger brands, and shares how today’s agencies can be more effective partners.

The internationally renowned dermatologist, whose research set the industry standard for skincare practices, discusses the Baumann Skin Typing System and how she juggles being both a doctor and a marketer

The Senior Vice President of Global Marketing Opens Up About His Professional Shift from Engineering to Marketing and Shares the Rewarding Challenges of Marketing a Disruptive Product Line