Brand, Expert, Brand Purpose, Consumer Behavior, Demand Gurkan Sener Brand, Expert, Brand Purpose, Consumer Behavior, Demand Gurkan Sener

Shaping the Future of Travel and Entertainment Marketing Through Analytics and Data Science

Gurkan Sener is the Vice President of Global Marketing Analytics and Targeting at NBC Universal Destinations and Experiences, where he oversees an advanced analytics team that specializes in marketing data science, audience science, and measurement science.

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Operationalizing DE&I to Shape the Next Generation of Inclusive Brands

Sheryl Daija, Founder of BRIDGE, reflects on her extensive marketing career and shares how the organization’s research-backed framework is helping companies reshape the narrative around DEI, foster meaningful change, and drive sustainable growth.

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Leveraging Consumer Perceptions for Effective Brand Messaging with Quigley-Simpson’s Brand Momentum Tool

Eric Koehler, EVP of Research and Strategy, reflects on his extensive career in advertising and reveals how the innovative Brand Momentum tool empowers brands to better understand consumer behavior and deliver personalized messaging that resonates

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Dr. Leslie Baumann, MD, FAAD on Revolutionizing the Dermatology Industry on a National Level

The internationally renowned dermatologist, whose research set the industry standard for skincare practices, discusses the Baumann Skin Typing System and how she juggles being both a doctor and a marketer

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