Gen Z and Gen Alpha have quickly emerged as the new dominant consumer groups. Raised in a digital-first environment, where technology is woven into nearly every aspect of their daily lives, both generations have redefined the ways brands communicate and engage with their consumers, with authenticity, personalization, and interactivity becoming non-negotiable expectations. Gone are the days when traditional marketing was enough to drive engagement – today’s brands must create dynamic, innovative, and purpose-driven experiences that resonate with the values and interests of these generations to truly capture their attention and stay ahead of fast-moving trends.With this year’s Big Game in the rearview mirror, we spoke with several industry leaders to get their take on the evolving Super Bowl landscape. Specifically, we asked whether they believe brands are getting their money’s worth, what factors make this high-profile investment truly valuable, and whether the steep cost of a Super Bowl ad is justified in today’s media environment. We also encouraged leaders to reflect on this year’s stand-out ads and why these spots resonated with them.

The Associate Director of Marketing at Sports Innovation Lab empowers brands to precisely target consumer segments, optimize media investments, and inform better business decisions

Gurkan Sener is the Vice President of Global Marketing Analytics and Targeting at NBC Universal Destinations and Experiences, where he oversees an advanced analytics team that specializes in marketing data science, audience science, and measurement science.

Susan Riley, Head of Brand for Stylist, shares how brands can authentically tap into the shifting priorities of Millennial and Gen Z women to foster meaningful relationships and drive real value in a time of heightened consumer anxiety

Randi Stipes, CMO of The Weather Company, explores the far-reaching impact of weather intelligence across industries and shares how data and technology are key to fostering brand trust

Wendy Wahl opens up about her extensive expertise in healthcare marketing and highlights the transformative power of connecting brand strategy and consumer well-being to create marketing campaigns that resonate

Kiran Smith reflects on her diverse marketing career and discusses the power of blending brand storytelling, consumer data, and personalization to drive customer retention and brand evolution

Deb Holt, CMO and CIO at Our Home, reflects on her extensive career in food marketing and shares key strategies for launching successful snack brands that balance consumer demand, product quality, and profitability in a highly competitive marketplace.

At the beginning of 2024, The Continuum interviewed David Shing to discuss the key market trends he anticipated would shape the year ahead.  For the first piece of the new year, we asked Shingy to look back at his predictions about major trends and how they would reshape the marketing landscape. We asked him to examine where his predictions came true and which ones might have missed the mark. We also asked him to share where he sees the industry heading in the year ahead.

Gurkan Sener is the Vice President of Global Marketing Analytics and Targeting at NBC Universal Destinations and Experiences, where he oversees an advanced analytics team that specializes in marketing data science, audience science, and measurement science.

Sheryl Daija, Founder of BRIDGE, reflects on her extensive marketing career and shares how the organization’s research-backed framework is helping companies reshape the narrative around DEI, foster meaningful change, and drive sustainable growth.

Eric Koehler, EVP of Research and Strategy, reflects on his extensive career in advertising and reveals how the innovative Brand Momentum tool empowers brands to better understand consumer behavior and deliver personalized messaging that resonates

The Harvard Business School Senior Lecturer shares insights from his latest book, PERSONALIZED: Customer Strategy in the Age of AI, and discusses how personalization, AI, and consumer data can drive consumer engagement and brand loyalty.

John Partilla, CEO of Screenvision Media, reflects on navigating the turbulent times of the pandemic and shares why movie theaters remain an unrivaled avenue for immersive advertising in a world dominated by digital and streaming.

The CEO of I’m In The Lobby reflects on his established career in marketing and advertising and shares how today’s marketers can optimize their media strategy to strengthen their brand and cultivate brand loyalty.

Renowned advisor and podcast host, Charles Day, offers key insights for long-term success and highlights the impact of trust and self-awareness for cultivating effective, fearless leadership

Fortune Live Media’s Managing Director reflects on her dynamic marketing career and showcases how today’s brands can leverage purpose-driven work and bold ideas to identify their North Star

Erika Kloehn, Advisor at O’Brien Advising, opens up about her career in the non-profit sector and offers valuable insights on how today’s brands can cultivate a loyal customer base and drive consumer demand.

The Founder of The Sister Accord® Foundation reflects on recently establishing a new chapter in South Africa, partnering with the Nelson Mandela Foundation, and the undeniable power of leading with love and kindness

Chief Research Officer of iSpot, Leslie Wood, shares the transformative insights gained from turning big data into a form of measurable currency and the benefits reaped by utilizing AI as a performance measurement tool.