Inside Cannes Lions 2024
Infillion’s Chief Revenue Officer and CMO, Laurel Rossi, Weighs In On Cannes Conversations With Key Takeaways From the Festival
Jennifer Laine Van Beek on AI, Why Brand Suitability Must Replace Brand Safety and The Confluence of Inference
Jennifer Laine Van Beek is a consultant for a range of companies in the advertising and AI space and has just launched Sprezi, an AI-powered hospitality company. Jennifer’s wide-ranging career took her from the embassies of Japan, South Korea, and Russia to the soybean pit at the Chicago Board of Trade even before she began traveling the globe producing and styling short films and commercials for LVMH and other prestige brands.
DEI 3.0: Breaking Down Barriers and Disrupting Bias
“Our humanity requires us to have bias, but it’s also our job to examine that bias and how it shows up in our behaviors and workplaces.”
Mike Valdes-Fauli: Culture is More Than a Moment
Culture is more than a moment. Chemistry COO Mike Valdes-Fauli, President of Chemistry Cultura, shares why consistency is key to connecting with the critical US Hispanic market.
Carolina Abenante and Jessica Hwang: Ensuring a Future of Inclusivity With Today’s Automated Reconciliation
As industry efforts to promote diversity expand to media spend, Carolina Abenante, co-founder of NYIAX, and Jessica Hwang, VP, Sales, demonstrate how Automated Reconciliation will empower media planners and buyers to verify that those commitments are met.
Melissa Grady Dias: On Driving Marketing Differently
Cadillac’s Melissa Grady Dias shares how OnStar led to her career North Star. As Global Chief Marketing Officer, she balances an innate love of math with passion for good creative.
Pearl Servat: Putting Transparency at the Center of Visible’s Brand and Growth Marketing
The head of brand marketing and demand generation for telecom challenger Visible unpacks how the brand’s core value of “transparency” informs marketing throughout the funnel.
Jorge Plasencia: Why Diversity Means Progress in Any Language
It’s fine to be a little uncomfortable, at least when it comes to discussing DEI. The CEO of Republica Havas believes discomfort is a sign of growth — and progress.
Robyn Streisand: the Ingredients for Marketing DEI
When Robyn Streisand created her agency, the opportunity to certify as a woman-owned or LBGT-owned business did not exist. Twenty-five years later, she has helped blue chip brands leverage DEI, and built the first collective of certified-diverse agencies.
ThirdLove CEO Heidi Zak: Supporting Women With Brand Purpose
Heidi Zak has been in finance, retail, and plenty of dressing rooms trying to find the right bra. So she created ThirdLove and disrupted an entire vertical — uplifting women with purpose.
Arra Yerganian: How Social Determinants of Health Impact the Consumer Journey
Five-time Chief Marketing/Brand Officer Arra Yerganian thinks healthcare has always been “a little upside down” — controlled by physicians instead of patients. As someone who describes himself as “a customer experience evangelist,” he’s on a mission to raise awareness of the Social Determinants of Health and how the changing world of data-driven marketing can smooth the bumps on our communal journey to better living.