Despite repeated calls throughout the industry to scale back on the arduous RFP process, it remains a go-to form of agency engagement. BrandVerge’s Lynn Browne shares the best practices brand-side marketers should follow to elicit the most relevant and revealing responses.

As industry efforts to promote diversity expand to media spend, Carolina Abenante, co-founder of NYIAX, and Jessica Hwang, VP, Sales, demonstrate how Automated Reconciliation will empower media planners and buyers to verify that those commitments are met.

The head of brand marketing and demand generation for telecom challenger Visible unpacks how the brand’s core value of “transparency” informs marketing throughout the funnel.

The COO of Tank Design spotlights the three pillars at the core of great brands, and how they help address the common tension between brand positioning and demand efficiency.