Rishad Tobaccowala: Talent Will Matter Even More
Art work by Note Thanun
Decades ago, to get people to sign up, the Book of the Month Club would offer several free options which were marketed as an extraordinary value. (Hundreds of dollars of books for free).
This is the way the 11 volumes of The Story of Civilization by Ariel and Will Durant ended up in my father’s library in Bombay, India. (Since renamed to Mumbai).
Thousands of pages which—before computers, before television in India, and before the Internet—one could finish over several years.
Books were then the best technology, since even radio programming was very limited in India at that time.
One key concept resonates decades later from The Lessons of Civilization:
Every advance in technology places a premium on superior ability.
During those years I was also doing a deep dive in Mathematics which was willed upon me by my parents, who suggested that my passion to be a writer could wait until I had something worthwhile to say. Til then, I needed to learn how to think, and Math might help in that direction.
In my final year of college at the University of Bombay, I had 8 courses. Each one in math—the regular ones such as Calculus and Statistics, but also truly exotic ones like Mechanics.
I do not recall much, if anything, of those subjects, all of which I ended up excelling in, but one concept stood out in Mechanics: Leverage.
Leverage matters.
Archimedes famously said, "Give me a lever and a place to stand, and I'll move the world." This expresses the power of leverage, which, at least figuratively, moves the world. Archimedes realized that to accomplish the same amount or work, one could make a trade-off between force and distance using a lever.
Artwork created using Stable Diffusion
Technology is leverage.
As technology is widely distributed, it helps individuals as much as it does institutions.
A sling shot is technology that helped David bring down Goliath.
A bow and arrow are leverage versus those who do not have arms.
Sooner or later everyone will have the armaments.
But the great archer will use the bow and arrow to create great distance between her and the less talented.
Every advance in technology places a premium on superior ability.
Today there are marvelous breakthroughs in AI technology in the currently trending ChatGPT and Lensa AI.
Experiment and sample them both, and while you are it check out Stable Diffusion and Runway ML, among so many other breakthroughs.
But remember the typewriter did not write A Farewell to Arms—Hemingway did.
If I had a word processer and ChatGPT and Hemingway had a pen, he would write better.
If Hemingway also had ChatGPT, the distance between us would be even wider.
Hemingway with a Substack would have scaled amazingly better than most.
As talented individuals do with a TikTok.
It is not the technology, it is the talent.
Today, streaming and the Internet can make the most popular courses at Harvard (on Justice) or Yale (on Happiness) available to everybody for free.
It is not the marvels of the Internet, streaming, and more that make these courses great. It is Laurie Santos and Michael Sandel.
Talent has scaled globally using technology like a lever.
So, we should worry less about how AI will replace us, but how we will leverage AI to scale ourselves, our teams, and companies.
Six ways to thrive.
Here are six things we may all want to consider as we move into a new AI age (which is just one of four factors including….5G, voice/AR/VR and blockchain) that are going to revolutionize the future to ensure individuals, teams, and companies—which in the end are just one thing (TALENT)—continue to thrive.
Embrace technology: Those who embraced the fire and the wheel outlived and were more successful than those who did not. Learn, invest, and experiment with technology. If one is world class and does not embrace technology, a good company or talent with technology will likely end up doing better. The photograph above—“Theatre D’Opera Spatial “by Jason M. Allen—recently won a photography award and was created using Mid Journey, another option to Stable Diffusion and Dall-E2. In many ways these new tools are the Photoshops of today.
Complement Technology: Machines cannot yet feel. Machines do not look ahead, but are amazing at seeing patterns of the past. Machines are bad at nuance. Machines do not get cancer. Machines do not cry. How do we work with machines? How do we complement machines? Last week, Stanford’s Yoav Shoham, one of the leading AI researchers in the world, spoke on What Next?, the podcast I host, on the topic of People Plus Machine: The Future of Work, and describes how a young child is often more sophisticated at certain tasks than the best Ai.
Invest in learning: The problem with technology is that it has a shorter and shorter half-life and a faster and faster pace of advancement. Moore’s law saw chip technology double in capacity every 18 months, but today AI progresses twice as fast. Be wary of people constantly speaking about the “good old days.” The best days are ahead, but require constant learning.
The future is carbon and digital: We are going to be increasingly in a digital, data-driven, silicon-based future, but when everyone has tech the differentiating edge will be analog, feeling, and carbon-based people, whether talent or consumers or clients. Combining the two will be key: Art plus Science. Math plus Meaning. The Story and the Spreadsheet.
Fixate on talent: Talent is job one, two, and three for all companies. Companies that win will be better at attracting, retaining, and upgrading talent that can collaborate, co-exist, and combine skills with AI. Finance will matter. Technology will matter. Logistics will matter. But people are everything. The best companies from Microsoft after Satya Nadella to Southwest and Delta versus United and American recognize that people are the differentiator. As technology scales, talent will be the key. Technology not only can replace talent that does machine-like jobs, but also greatly magnifies the impact of talent who do jobs that are synergistic with computers. And these will be most of the jobs.
Hone your talent: Every human is talented. The key is to discover what we excel at and find ways to hone our craft and skill in ways that can be enhanced with technology. This requires continued practice, re-learning and re-imagining our work and how we will work.
