Rishad Tobaccowala: The Magic of Tech / The Complexity of Humans
Rishad Tobaccowala argues that embracing the magic of technology and the complexity of humanity is crucial for thriving in a transforming world, emphasizing differentiation, innovation, and the continued importance of human talent.
Suzie Bao: Celebrating AAPI Excellence
How this ad industry “Rock Star” is breaking barriers, shattering myths, and helping the industry understand how to best support the AAPI community.
Andrew Strickman: Building Strong, Memorable Brands and Business Value Through Storytelling and Content
Andrew Strickman has built his career on storytelling. While he knows the term is both overused and ill-defined these days, he began his career in journalism where he developed narrative instincts that he continued to use after segueing into the nascent digital world.
Rishad Tobaccowala: Future=Sports
Rishad Tobaccowala investigates the intersection of business, technology, and sports, and how we can use that analysis to inform our future.
Rishad Tobaccowala: Why Fewer
Rishad Tobaccowala examines the relationship between the fall of overconsumption across manufacturing, the workforce, and population growth.
Sonia Jackson Myles: Breaking Harmful Patterns in the Workplace
Sonia Jackson Myles knows how to leverage marketing and media buying to drive efficiency and build long term agency relationships. Now, she’s using the knowledge she’s gained to help women in the corporate world break harmful patterns with her nonprofit The Sister Accord.
Anna Bauman: Developing Consumer-Driven Health Brands to Connect With Both Patients and Providers
As DTC brands adjust to a more complex post-pandemic mediascape, consumer health tech veteran Anna Haas Bauman shares frontline lessons on brand-building from scratch.
Amanda Rubin: Why Marketers Are Missing Out on Gaming’s Full Potential
Amanda Rubin, SVP Global Head of Sales & Marketing at Enthusiast Gaming, shares why it’s time for brands to turn to gaming for mass reach.
Rishad Tobaccowala: Great Interactions!
Rishad Tobaccowala identifies the three things that ensure great interactions: Clarity. Belief. Energy.
Pam Zucker: Finding the Soul of Our Industry at #ALM2023
At this year’s Annual Leadership Conference, The IAB’s Chief Strategy Officer Pam Zucker stepped back to take the industry’s temperaturE. She Urges marketers to recognize and seize the power of community in digital marketing.
Rishad Tobaccowala: The Future of Marketing is People
Rishad Tobaccowala shares why even in our digital, AI-driven age, there are three critical reasons that the future of marketing is people.
Rishad Tobaccowala: The Four Shifts: Implications
The Four Shifts underway have radical implications for business leaders. Rishad Tobaccowala examines how Government, Education, and Business are facing radical change.
Rishad Tobaccowala: The Four Shifts: An Overview
During the past 1000 days, everybody in the world has gone through a social, health, government, business, and personal crisis. New technology breakthroughs and work behaviors have created secondary and tertiary shocks. Rishad lays out the Four Shifts that will revolutionize every aspect of society and business: Technology, Power, Boundary, and Mind.
Rishad Tobaccowala: As Time Goes By
To herald the coming of a new year, Rishad Tobaccowala compiles a series of meditations on time, its use, and its passage.
Rishad Tobaccowala ON The 4P’s: Perspectives. Points of View. Provocations. Plan of Action.
Data is as important as electricity. No business or leader can survive without it. But just as no company differentiates itself through its use of electricity, data alone will rarely differentiate a company or leader. Rishad Tobaccowala shares the 4Ps that will distinguish human business thinkers from AI.
Chris Bruderle: Tracking Key Brand Disruptions in 2023
The IAB’s Chris Bruderle, Vice President of Business Insights & Content, stops by The Continuum to unpack the 2023 Brand Disruption Report and highlight how “hybrid” commerce, the creator economy and the metaverse will reshape marketing priorities in 2023.
Rishad Tobaccowala: Talent Will Matter Even More
Rishad Tobaccowala shares why recent advances in AI technology will make talent more important than ever. Every advance in technology places a premium on superior ability.
Rishad Tobaccowala: ON Growth
Companies and teams grow when people grow. While some of this “growth” might be measured in financial metrics, and some in other quantitative measures, most growth is more about a “way” than a “what.” It’s about an internal shifting of priorities and perspectives rather than an external enhancement.
Rishad Tobaccowala: ON Appreciation
Rishad Tobaccowala on the three mental exercises that will help you cultivate a healthy sense of appreciation for the people, things, and places in your life.
Angelina Eng: Understanding the New Frontiers of Attention Metrics
Angelina Eng, Vice President, Measurement and Attribution, IAB, introduces the evolving field of attention metrics, and how marketers are trying to think beyond impressions when it comes to really understanding the impact of their advertising.