Influencer marketing is effective in engaging targeted audiences, but marketers may be missing the value of more subtle metrics.

Quigley CEO Carl Fremont on why even in today’s fast-paced marketplace, slowing down may be the only way to see what’s working.

Marketing strategist, author and senior advisor to Publicis Groupe Rishad Tobaccowala shares how the successful transformation of any organization, during or after a global pandemic, lies at the intersection of human intuition and data-driven insights — “marrying the math and the magic” — and how specifically to navigate that transformation.

The battle lines have been drawn: Brand vs. Performance, rocket science vs. inspiration…even client vs. agency.