Expert, Agency, Brand, Demand, Consumer Behavior The Continuum Expert, Agency, Brand, Demand, Consumer Behavior The Continuum

Move Over Millennials – Gen Z and Gen Alpha Are The Next Dominant Consumer Group, and They’re Here to Stay.

Gen Z and Gen Alpha have quickly emerged as the new dominant consumer groups. Raised in a digital-first environment, where technology is woven into nearly every aspect of their daily lives, both generations have redefined the ways brands communicate and engage with their consumers, with authenticity, personalization, and interactivity becoming non-negotiable expectations. Gone are the days when traditional marketing was enough to drive engagement – today’s brands must create dynamic, innovative, and purpose-driven experiences that resonate with the values and interests of these generations to truly capture their attention and stay ahead of fast-moving trends.With this year’s Big Game in the rearview mirror, we spoke with several industry leaders to get their take on the evolving Super Bowl landscape. Specifically, we asked whether they believe brands are getting their money’s worth, what factors make this high-profile investment truly valuable, and whether the steep cost of a Super Bowl ad is justified in today’s media environment. We also encouraged leaders to reflect on this year’s stand-out ads and why these spots resonated with them.

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Expert David Shing Expert David Shing

The Art of craft

This week was unique. I experienced Adobe—once simply the toolkit of my formative years as a designer—transforming into a seamlessly connected ecosystem.

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Expert David Shing Expert David Shing

Be Different

Every brand I speak to wants to be different. They don’t want to blend in. They want to be bold, to break the mold, to rebel against the sameness that defines their category. They want to be punk in a world full of pop.

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