Joseph Jaffe, author of Built to Suck and Flip the Funnel, discusses the dwindling influence of corporations, why branding AND performance marketing together may be their only salvation, and how COVID-19 inspired him to start a daily streaming show, and the future of marketing and brand building.

Influencer marketing is effective in engaging targeted audiences, but marketers may be missing the value of more subtle metrics.

Quigley CEO Carl Fremont on why even in today’s fast-paced marketplace, slowing down may be the only way to see what’s working.

To Kim Wijkstrom, brand-building has to start with the story, the big idea, rather than the digital tools so popular with marketers today. “Silver bullet solutions” like CRM are just tactical mechanics.

Marketing strategist, author and senior advisor to Publicis Groupe Rishad Tobaccowala shares how the successful transformation of any organization, during or after a global pandemic, lies at the intersection of human intuition and data-driven insights — “marrying the math and the magic” — and how specifically to navigate that transformation.

The battle lines have been drawn: Brand vs. Performance, rocket science vs. inspiration…even client vs. agency.