Rishad Tobaccowala: The Future of Marketing is People
Rishad Tobaccowala shares why even in our digital, AI-driven age, there are three critical reasons that the future of marketing is people.
Rishad Tobaccowala: The Four Shifts: Implications
The Four Shifts underway have radical implications for business leaders. Rishad Tobaccowala examines how Government, Education, and Business are facing radical change.
Rishad Tobaccowala: The Four Shifts: An Overview
During the past 1000 days, everybody in the world has gone through a social, health, government, business, and personal crisis. New technology breakthroughs and work behaviors have created secondary and tertiary shocks. Rishad lays out the Four Shifts that will revolutionize every aspect of society and business: Technology, Power, Boundary, and Mind.
Rishad Tobaccowala: As Time Goes By
To herald the coming of a new year, Rishad Tobaccowala compiles a series of meditations on time, its use, and its passage.
Rishad Tobaccowala ON The 4P’s: Perspectives. Points of View. Provocations. Plan of Action.
Data is as important as electricity. No business or leader can survive without it. But just as no company differentiates itself through its use of electricity, data alone will rarely differentiate a company or leader. Rishad Tobaccowala shares the 4Ps that will distinguish human business thinkers from AI.
Rishad Tobaccowala: Talent Will Matter Even More
Rishad Tobaccowala shares why recent advances in AI technology will make talent more important than ever. Every advance in technology places a premium on superior ability.
Rishad Tobaccowala: ON Growth
Companies and teams grow when people grow. While some of this “growth” might be measured in financial metrics, and some in other quantitative measures, most growth is more about a “way” than a “what.” It’s about an internal shifting of priorities and perspectives rather than an external enhancement.
Rishad Tobaccowala: ON Appreciation
Rishad Tobaccowala on the three mental exercises that will help you cultivate a healthy sense of appreciation for the people, things, and places in your life.
Rishad Tobaccowala: Workplace as Community
Rishad Tobaccowala on why fostering a sense of community in the workplace is a powerful way to unite colleagues through shared meaning.
Rishad Tobaccowala: Why Men Win at Work
Rishad Tobaccowala interviews Gill Whitty-Collins about her book, Why Men Win At Work.
Rishad Tobaccowala: The Three Keys: Data. Trust. Intent.
Rishad Tobaccowala on why data, trust and intent are the three criteria that must underscore effective arguments today.
Rishad Tobaccowala: Art of Persuasion—4 Magical Potions
Rishad Tobaccowala shares four rubrics for rethinking your sales pitch.
Rishad Tobaccowala: The Future is Elastic!
Rishad Tobaccowala on the elasticity that will help organizations thrive in the future.
Rishad Tobaccowala: A New ESG?
Rishad Tobaccowala on why companies should focus on a new ESG: Employees, Society and Government
Rishad Tobaccowala: Identifying, Growing & Recruiting Talent
Rishad Tobaccowala on the 6C’s for Identifying, Recruiting and Growing Talent.
Rishad Tobaccowala: Diverse Faces Are Not The Same As Diverse Voices
Rishad Tobaccowala on Why Diverse Faces Are Not the Same as Diverse Voices
Pierre Cassuto: Why Influencer Marketing is More Than a Media Channel
Pierre Cassuo, Global Chief Marketing Officer of influencer platform Humanz, warns that influencer marketing is not a simple matter of buying follower counts. Brands must think beyond the buy to cultivate authentic relationships, because the strongest correlation to ROI is creator motivation.
Mike Valdes-Fauli: Culture is More Than a Moment
Culture is more than a moment. Chemistry COO Mike Valdes-Fauli, President of Chemistry Cultura, shares why consistency is key to connecting with the critical US Hispanic market.