Pierre Cassuo, Global Chief Marketing Officer of influencer platform Humanz, warns that influencer marketing is not a simple matter of buying follower counts. Brands must think beyond the buy to cultivate authentic relationships, because the strongest correlation to ROI is creator motivation.

Culture is more than a moment. Chemistry COO Mike Valdes-Fauli, President of Chemistry Cultura, shares why consistency is key to connecting with the critical US Hispanic market.

The future of TV is now. Scott Schiller, Global Chief Commercial Officer at ENGINE, points marketers to an incredible opportunity to be on the cutting edge of digital content advertising with connected TV.

Despite repeated calls throughout the industry to scale back on the arduous RFP process, it remains a go-to form of agency engagement. BrandVerge’s Lynn Browne shares the best practices brand-side marketers should follow to elicit the most relevant and revealing responses.

David Berkowitz, the founder of Serial Marketers, poses the questions marketers should ask to find a brand’s marketable North Star—and answers them, too.

The COO of Tank Design spotlights the three pillars at the core of great brands, and how they help address the common tension between brand positioning and demand efficiency.

Quigley CEO Carl Fremont revisits his early days in the media trenches at Ted Bates to reassess the unique selling proposition — and its continued utility for today’s digital-first brands.

It’s fine to be a little uncomfortable, at least when it comes to discussing DEI. The CEO of Republica Havas believes discomfort is a sign of growth — and progress.

When Robyn Streisand created her agency, the opportunity to certify as a woman-owned or LBGT-owned business did not exist. Twenty-five years later, she has helped blue chip brands leverage DEI, and built the first collective of certified-diverse agencies.

How rethinking data methods, tackling disparity issues and embracing outcomes allow Publicis Health Media (PHM) to disrupt media for health brands.

The creative chief of the agency that made “We are Farmers” a hit explains how their approach to marketing insurance and vaccines is similar…and different. Joe Baratelli sings the praises of respect.

Influencer marketing is effective in engaging targeted audiences, but marketers may be missing the value of more subtle metrics.

Quigley CEO Carl Fremont on why even in today’s fast-paced marketplace, slowing down may be the only way to see what’s working.