Sheryl Daija and Louis Jones: 5 Ways CMOs Can Lead Change—and Drive Growth—with DEI
Sheryl Daija and Louis Jones, CEO and board member of BRIDGE, share why CMOs, as the voice of the customer, have a mission-critical imperative to lead DEI efforts across brands’ workforce, workplace, and marketplace.
Pearl Servat: Putting Transparency at the Center of Visible’s Brand and Growth Marketing
The head of brand marketing and demand generation for telecom challenger Visible unpacks how the brand’s core value of “transparency” informs marketing throughout the funnel.
Joe Jackman: Reinventing How Brands Embrace Change
Transformation expert Joe Jackman explains “the human how” of fighting the status quo.
Jorge Plasencia: Why Diversity Means Progress in Any Language
It’s fine to be a little uncomfortable, at least when it comes to discussing DEI. The CEO of Republica Havas believes discomfort is a sign of growth — and progress.
Koann Skrzyniarz: The Road to Being a Sustainable Brand
How proponents of sustainability prove to brand the value of a triple bottom line — people, planet and profit. The founder/CEO of Sustainable Brands offers the research and the rationale.
Lawrence Kimmel: Why CSR Isn’t Cutting It
Lawrence Kimmel, agency CEO and former chair of the DMA, remembers when local business helping out communities wasn’t called “Corporate Social Responsibility” — It was just called being a good neighbor. He shares his POV on how to market for the greater good.
ThirdLove CEO Heidi Zak: Supporting Women With Brand Purpose
Heidi Zak has been in finance, retail, and plenty of dressing rooms trying to find the right bra. So she created ThirdLove and disrupted an entire vertical — uplifting women with purpose.
Rishad Tobaccowala: Succeeding in Business With Soul
Marketing strategist, author and senior advisor to Publicis Groupe Rishad Tobaccowala shares how the successful transformation of any organization, during or after a global pandemic, lies at the intersection of human intuition and data-driven insights — “marrying the math and the magic” — and how specifically to navigate that transformation.