Rishad Tobaccowala, Expert Rishad Tobaccowala Rishad Tobaccowala, Expert Rishad Tobaccowala

Rishad Tobaccowala: ON Growth

Companies and teams grow when people grow. While some of this “growth” might be measured in financial metrics, and some in other quantitative measures, most growth is more about a “way” than a “what.” It’s about an internal shifting of priorities and perspectives rather than an external enhancement.

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Expert, Agency, Transformation, Influencer Pierre Cassuto Expert, Agency, Transformation, Influencer Pierre Cassuto

Pierre Cassuto: Why Influencer Marketing is More Than a Media Channel

Pierre Cassuo, Global Chief Marketing Officer of influencer platform Humanz, warns that influencer marketing is not a simple matter of buying follower counts. Brands must think beyond the buy to cultivate authentic relationships, because the strongest correlation to ROI is creator motivation.

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Transparency, Expert, Diversity and Inclusion Carolina Abenante and Jessica Hwang Transparency, Expert, Diversity and Inclusion Carolina Abenante and Jessica Hwang

Carolina Abenante and Jessica Hwang: Ensuring a Future of Inclusivity With Today’s Automated Reconciliation

As industry efforts to promote diversity expand to media spend, Carolina Abenante, co-founder of NYIAX, and Jessica Hwang, VP, Sales, demonstrate how Automated Reconciliation will empower media planners and buyers to verify that those commitments are met.

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