Rishad Tobaccowala: ON Growth
Companies and teams grow when people grow. While some of this “growth” might be measured in financial metrics, and some in other quantitative measures, most growth is more about a “way” than a “what.” It’s about an internal shifting of priorities and perspectives rather than an external enhancement.
Rishad Tobaccowala: ON Appreciation
Rishad Tobaccowala on the three mental exercises that will help you cultivate a healthy sense of appreciation for the people, things, and places in your life.
Rishad Tobaccowala: Workplace as Community
Rishad Tobaccowala on why fostering a sense of community in the workplace is a powerful way to unite colleagues through shared meaning.
Rishad Tobaccowala: Why Men Win at Work
Rishad Tobaccowala interviews Gill Whitty-Collins about her book, Why Men Win At Work.
Rishad Tobaccowala: The Three Keys: Data. Trust. Intent.
Rishad Tobaccowala on why data, trust and intent are the three criteria that must underscore effective arguments today.
Rishad Tobaccowala: Art of Persuasion—4 Magical Potions
Rishad Tobaccowala shares four rubrics for rethinking your sales pitch.
Rishad Tobaccowala: The Future is Elastic!
Rishad Tobaccowala on the elasticity that will help organizations thrive in the future.
Rishad Tobaccowala: A New ESG?
Rishad Tobaccowala on why companies should focus on a new ESG: Employees, Society and Government
Rishad Tobaccowala: Identifying, Growing & Recruiting Talent
Rishad Tobaccowala on the 6C’s for Identifying, Recruiting and Growing Talent.
Rishad Tobaccowala: Diverse Faces Are Not The Same As Diverse Voices
Rishad Tobaccowala on Why Diverse Faces Are Not the Same as Diverse Voices
Pierre Cassuto: Why Influencer Marketing is More Than a Media Channel
Pierre Cassuo, Global Chief Marketing Officer of influencer platform Humanz, warns that influencer marketing is not a simple matter of buying follower counts. Brands must think beyond the buy to cultivate authentic relationships, because the strongest correlation to ROI is creator motivation.
Mike Valdes-Fauli: Culture is More Than a Moment
Culture is more than a moment. Chemistry COO Mike Valdes-Fauli, President of Chemistry Cultura, shares why consistency is key to connecting with the critical US Hispanic market.
Scott Schiller: CTV Is Not The Future of TV (It IS TV)
The future of TV is now. Scott Schiller, Global Chief Commercial Officer at ENGINE, points marketers to an incredible opportunity to be on the cutting edge of digital content advertising with connected TV.
Sheryl Goldstein: Rethinking the Funnel
The traditional marketing funnel no longer applies. IAB Chief Industry Growth Officer Sheryl Goldstein explains how today’s consumer purchase behavior has evolved from a straight trajectory to “a bowl of spaghetti”—and why SpaghettiOs are the future.
Lynn Browne: Avoiding the Common Pitfalls of RFPs
Despite repeated calls throughout the industry to scale back on the arduous RFP process, it remains a go-to form of agency engagement. BrandVerge’s Lynn Browne shares the best practices brand-side marketers should follow to elicit the most relevant and revealing responses.
Carolina Abenante and Jessica Hwang: Ensuring a Future of Inclusivity With Today’s Automated Reconciliation
As industry efforts to promote diversity expand to media spend, Carolina Abenante, co-founder of NYIAX, and Jessica Hwang, VP, Sales, demonstrate how Automated Reconciliation will empower media planners and buyers to verify that those commitments are met.