Scott Schiller: CTV Is Not The Future of TV (It IS TV)
The future of TV is now. Scott Schiller, Global Chief Commercial Officer at ENGINE, points marketers to an incredible opportunity to be on the cutting edge of digital content advertising with connected TV.
Sheryl Goldstein: Rethinking the Funnel
The traditional marketing funnel no longer applies. IAB Chief Industry Growth Officer Sheryl Goldstein explains how today’s consumer purchase behavior has evolved from a straight trajectory to “a bowl of spaghetti”—and why SpaghettiOs are the future.
Marc Kidd: Getting a Lift from Digital Out-of-Home Ads
Marc Kidd, CEO of Captivate, discusses how the OOH network of elevator screens had to evolve to survive during quarantine, and the leadership lessons learned from his football coach father that he applied to help come out on top.
Melissa Grady Dias: On Driving Marketing Differently
Cadillac’s Melissa Grady Dias shares how OnStar led to her career North Star. As Global Chief Marketing Officer, she balances an innate love of math with passion for good creative.
Joe Jackman: Reinventing How Brands Embrace Change
Transformation expert Joe Jackman explains “the human how” of fighting the status quo.
Koann Skrzyniarz: The Road to Being a Sustainable Brand
How proponents of sustainability prove to brand the value of a triple bottom line — people, planet and profit. The founder/CEO of Sustainable Brands offers the research and the rationale.
Carl Fremont: Five steps for Balancing Brand and Demand
Quigley CEO Carl Fremont on why even in today’s fast-paced marketplace, slowing down may be the only way to see what’s working.
Jon Bond: the Two Great Religions of Marketing
The battle lines have been drawn: Brand vs. Performance, rocket science vs. inspiration…even client vs. agency.