“One thing is crystal clear – it is time for Programmatic 3.0. The future of programmatic marketing is a system that reaches real humans at reasonable prices for better results. And how will brands know this? Because, above all, it will be completely transparent.”

“When we dug a little deeper, we learned that the majority of consumers had a universal hate affair with the current offerings, which meant that this category was ready to be disrupted.”

Being part of an organization that is disrupting and changing industries is very exciting. I know this may sound like an old cliché, but I feel like I’m doing something in my career with great purpose, and this is a real motivator for me.

Our brand is very much rooted in the idea of creating a North American version of the global game. It’s about celebrating the things that make MLS different than other sports in this country and also different than international soccer. We’re remixing it and making our own version, but it’s really a fan-led movement.

“It’s about balance and diversifying your audiences — so even within one company—get as many different types of funnel experiences as possible, then there is nothing you can’t tackle as long as you understand the customer.”

“Beyond the business, Advertising Week has evolved as a platform and catalyst to tackle issues which transcend the industry.”

“Some of the most active audiences are young women, and there is data showing that investment in sport is good business.”

Marketing is not advertising. Marketing is a broader strategic discipline built around figuring out how to drive growth and build deeper connections with customers.

I believe that storytelling is a fundamental human truth—stories are how people learn and how they engage.

This journey showed the importance of leveraging data and combining it with consumer insights and thinking – you win when you add value to the consumer.

We set out to build a content-first pharmaceutical company that would change the narrative. We built this because there’s a need and because we believe that if you make truly personal, positive connections between women and healthcare, everybody is better off.

People don't want to be lectured about what they need to buy or how they need to buy it; they want a story and have the information wrapped somewhere in that story.

Today, a combination of daily breakthroughs and exponential improvements combined with tens of billions of dollars of capital means that every company, every job and every one of us will be impacted by AI.

The Continuum recently sat down with Mari Kim to talk about her career, the intersection of advertising and technology, as well as her thoughts on this year’s Cannes Lions Festival and the future of Performance Marketing.

One of the keys to proper thinking is to see the situation for what it is. To face reality. To collect the facts. To not have FOFO (the fear of finding out). If we traffic in magical thinking, look away from the problem and assume away what is real it is hard to think straight.

There is definitely a blur now between separate brand-building initiatives and performance marketing. These were once separate, but everything is now performance-based.

We have entered the dawn of a new era whether one is a CEO, or an intern, a gig worker or an investor will need to twist themselves and their organization into new shapes to continue to thrive in the future.

Find yourself stressed and singing a lament how can you thrive and be happy?

Purpose is not an isolated idea or a marketing tactic. It is an everything tool, an ideology that can and should guide and inspire everything your brand does — from your organization’s culture of your organization to sustainability initiatives.

The CMO of HoMedics shares her full-funnel approach to evolving the respected consumer product company into a true lifestyle brand.