Jack Myers: Will the Ad Business Ever Return to In-Office Norms?
MediaVillage head Jack Myers unpacks a new report on post-COVID and the workplace.
Carl Fremont: Why Unique Selling Propositions Still Matter
Quigley CEO Carl Fremont revisits his early days in the media trenches at Ted Bates to reassess the unique selling proposition — and its continued utility for today’s digital-first brands.
Koann Skrzyniarz: The Road to Being a Sustainable Brand
How proponents of sustainability prove to brand the value of a triple bottom line — people, planet and profit. The founder/CEO of Sustainable Brands offers the research and the rationale.
Barry Frey: Marketing Up and Down the Funnel With Digital Out of Home
DPAA’s Barry Frey explains why out of home is more relevant than ever for today’s digital marketers.
Arra Yerganian: How Social Determinants of Health Impact the Consumer Journey
Five-time Chief Marketing/Brand Officer Arra Yerganian thinks healthcare has always been “a little upside down” — controlled by physicians instead of patients. As someone who describes himself as “a customer experience evangelist,” he’s on a mission to raise awareness of the Social Determinants of Health and how the changing world of data-driven marketing can smooth the bumps on our communal journey to better living.
Liz Josefsberg: Right on Target About Weight Loss Marketing
Healthy eating coach to the stars Liz Josefsberg went from working at a big brang to being the big brand. She weighs in on what’s broken with weight loss marketing and how not to “fire” your customer.
Joseph Jaffe: How Not to Suck (At Marketing)
Joseph Jaffe, author of Built to Suck and Flip the Funnel, discusses the dwindling influence of corporations, why branding AND performance marketing together may be their only salvation, and how COVID-19 inspired him to start a daily streaming show, and the future of marketing and brand building.
Danielle Wiley: Four Essential Influencer Social Engagement Metrics
Influencer marketing is effective in engaging targeted audiences, but marketers may be missing the value of more subtle metrics.
Carl Fremont: Five steps for Balancing Brand and Demand
Quigley CEO Carl Fremont on why even in today’s fast-paced marketplace, slowing down may be the only way to see what’s working.
Rishad Tobaccowala: Succeeding in Business With Soul
Marketing strategist, author and senior advisor to Publicis Groupe Rishad Tobaccowala shares how the successful transformation of any organization, during or after a global pandemic, lies at the intersection of human intuition and data-driven insights — “marrying the math and the magic” — and how specifically to navigate that transformation.
Jon Bond: the Two Great Religions of Marketing
The battle lines have been drawn: Brand vs. Performance, rocket science vs. inspiration…even client vs. agency.