Arra Yerganian: How Social Determinants of Health Impact the Consumer Journey

Five-time Chief Marketing/Brand Officer Arra Yerganian thinks healthcare has always been “a little upside down” — controlled by physicians instead of patients. As someone who describes himself as “a customer experience evangelist,” he’s on a mission to raise awareness of the Social Determinants of Health and how the changing world of data-driven marketing can smooth the bumps on our communal journey to better living.

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Expert Joseph Jaffe Expert Joseph Jaffe

Joseph Jaffe: How Not to Suck (At Marketing)

Joseph Jaffe, author of Built to Suck and Flip the Funnel, discusses the dwindling influence of corporations, why branding AND performance marketing together may be their only salvation, and how COVID-19 inspired him to start a daily streaming show, and the future of marketing and brand building.

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Expert, Brand Purpose Rishad Tobaccowala Expert, Brand Purpose Rishad Tobaccowala

Rishad Tobaccowala: Succeeding in Business With Soul

Marketing strategist, author and senior advisor to Publicis Groupe Rishad Tobaccowala shares how the successful transformation of any organization, during or after a global pandemic, lies at the intersection of human intuition and data-driven insights — “marrying the math and the magic” — and how specifically to navigate that transformation.

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