Barry Frey: Marketing Up and Down the Funnel With Digital Out of Home
DPAA’s Barry Frey explains why out of home is more relevant than ever for today’s digital marketers.
Arra Yerganian: How Social Determinants of Health Impact the Consumer Journey
Five-time Chief Marketing/Brand Officer Arra Yerganian thinks healthcare has always been “a little upside down” — controlled by physicians instead of patients. As someone who describes himself as “a customer experience evangelist,” he’s on a mission to raise awareness of the Social Determinants of Health and how the changing world of data-driven marketing can smooth the bumps on our communal journey to better living.
Liz Josefsberg: Right on Target About Weight Loss Marketing
Healthy eating coach to the stars Liz Josefsberg went from working at a big brang to being the big brand. She weighs in on what’s broken with weight loss marketing and how not to “fire” your customer.
Nemours CMO Sarah Sanders: A Champion for Brand and Demand in Healthcare Marketing
In the precision-focused healthcare industry, CMO Sarah C. Sanders demonstrates how awareness spend can optimize lead generation.
RPA’s Joe Baratelli: How Respect Drives Results — and Vaccines
The creative chief of the agency that made “We are Farmers” a hit explains how their approach to marketing insurance and vaccines is similar…and different. Joe Baratelli sings the praises of respect.
Joseph Jaffe: How Not to Suck (At Marketing)
Joseph Jaffe, author of Built to Suck and Flip the Funnel, discusses the dwindling influence of corporations, why branding AND performance marketing together may be their only salvation, and how COVID-19 inspired him to start a daily streaming show, and the future of marketing and brand building.
Danielle Wiley: Four Essential Influencer Social Engagement Metrics
Influencer marketing is effective in engaging targeted audiences, but marketers may be missing the value of more subtle metrics.
Carl Fremont: Five steps for Balancing Brand and Demand
Quigley CEO Carl Fremont on why even in today’s fast-paced marketplace, slowing down may be the only way to see what’s working.
Vanda CMO Kim Wijkstrom: Building Brand and Demand Beyond “Silver Bullets”
To Kim Wijkstrom, brand-building has to start with the story, the big idea, rather than the digital tools so popular with marketers today. “Silver bullet solutions” like CRM are just tactical mechanics.
Rishad Tobaccowala: Succeeding in Business With Soul
Marketing strategist, author and senior advisor to Publicis Groupe Rishad Tobaccowala shares how the successful transformation of any organization, during or after a global pandemic, lies at the intersection of human intuition and data-driven insights — “marrying the math and the magic” — and how specifically to navigate that transformation.
Jon Bond: the Two Great Religions of Marketing
The battle lines have been drawn: Brand vs. Performance, rocket science vs. inspiration…even client vs. agency.