Jennifer Frommer, SVP of Creative Content and Licensing at Columbia Records, reflects on her distinguished career while highlighting how brands can foster authentic collaborations and draw inspiration from today’s top musicians.

Carl Fremont is the CEO of leading independent full-service agency, Quigley-Simpson. An advertising industry thought leader, he has spent his 40-year career working in top roles at some of the most prestigious agencies and holding companies in the country, most notably WPP and Digitas. Carl was an early adopter of all things digital and one of the founders of the New Fronts. He has deep expertise working with top brands in a number of industries, including automotive, car rental, financial services, consumer packaged goods, retail, technology, eCommerce, and travel, among others.

NBC Universal’s Vice President of Global Marketing, Analytics, and Targeting delves into the dynamics of data science and demonstrates how today’s brands can harness analytics to optimize their marketing efforts

Zevi Tilles, Director of GANTIC, opens up about his long career in sales and programmatic marketing and shares how GANTIC’s brand-safe technologies ensure brand marketers efficiently navigate the shift to modern-day programmatic

Industry Thought Leaders Reflect on Their Biggest Takeaways From the Festival

Digital Visionary David Shing Recounts the Challenges and Opportunities of Fusing AI with Human Creativity and Shares His Standout Winners from This Year’s Cannes Lions Festival

Infillion’s Chief Revenue Officer and CMO, Laurel Rossi, Weighs In On Cannes Conversations With Key Takeaways From the Festival

Jennifer Laine Van Beek is a consultant for a range of companies in the advertising and AI space and has just launched Sprezi, an AI-powered hospitality company. Jennifer’s wide-ranging career took her from the embassies of Japan, South Korea, and Russia to the soybean pit at the Chicago Board of Trade even before she began traveling the globe producing and styling short films and commercials for LVMH and other prestige brands.

The Founder and CEO of Powers Creativity reflects on the insights gathered throughout her extensive career in advertising and demonstrates how today’s brands can optimize strategy and creativity

The Founder of The Sister Accord® Foundation reflects on recently establishing a new chapter in South Africa, partnering with the Nelson Mandela Foundation, and the undeniable power of leading with love and kindness

Chief Research Officer of iSpot, Leslie Wood, shares the transformative insights gained from turning big data into a form of measurable currency and the benefits reaped by utilizing AI as a performance measurement tool.

The CMO of Opendoor discusses pivoting into the brand side of the industry, leveraging innovation to build stronger brands, and shares how today’s agencies can be more effective partners.

The internationally renowned dermatologist, whose research set the industry standard for skincare practices, discusses the Baumann Skin Typing System and how she juggles being both a doctor and a marketer

The Senior Vice President of Global Marketing Opens Up About His Professional Shift from Engineering to Marketing and Shares the Rewarding Challenges of Marketing a Disruptive Product Line

“Our humanity requires us to have bias, but it’s also our job to examine that bias and how it shows up in our behaviors and workplaces.”

“OOH is having this emerging moment and is growing phenomenally because people are really craving things that are real.”

“There's legitimacy to that traditional method of working, but if you want to be culturally relevant, you must move at the speed of culture.”

Welcome to Brand and Demand 3.0, a new Continuum series where we ask industry leaders to share their thoughts on cultural moments, events, trends, and ideas that matter for brands and marketers. As always, we aim to connect the dots between top-of-funnel brand awareness and day-to-day performance marketing.

We kick off this series (pun intended!) with the Super Bowl – undeniably advertising’s biggest night. With an average cost of 7 million dollars per spot and an audience of over 100 million, all eyes are on the ads, and both brands and agencies know what’s at stake.

“I think clients want integration. They don’t want to be dealing with multiple partners and have it be their responsibility to integrate all of the various parts. The more an agency can offer under one roof, the better.”

For marketers, envisioning long-term growth requires outsize steps to achieve it. In today's fast-paced landscape, short-term goals often dominate decision-making, yet Squarespace’s continued investment in high-impact brand storytelling proves the enduring value of insight-driven brand building with performance as a key underlying variable.

As we tuned in to Super Bowl LIX on February 9th, 2025, we witnessed Squarespace’s 11th big-game appearance—this time with a playful, cinematic spot featuring Barry Keoghan and an unlikely protagonist: a donkey named Don Mosley.