Zoe Soon, VP of the IAB Experience center, explains how the rise of in-game advertising has prompted the first updated industry measurement guidelines since 2009.

Rishad Tobaccowala on why companies should focus on a new ESG: Employees, Society and Government

Eric John, head of the IAB Media Center, lays out the path forward for Netflix as it moves to ad-supported streaming.

Rishad Tobaccowala on the 6C’s for Identifying, Recruiting and Growing Talent.

Quigley CEO Carl Fremont explains how today’s technology enables advertisers’ long-time dream: shoppable TV.

Rishad Tobaccowala on Why Diverse Faces Are Not the Same as Diverse Voices

Sheryl Daija and Louis Jones, CEO and board member of BRIDGE, share why CMOs, as the voice of the customer, have a mission-critical imperative to lead DEI efforts across brands’ workforce, workplace, and marketplace.

Rishad Tobaccowala on Re-Thinking Strategy

Pierre Cassuo, Global Chief Marketing Officer of influencer platform Humanz, warns that influencer marketing is not a simple matter of buying follower counts. Brands must think beyond the buy to cultivate authentic relationships, because the strongest correlation to ROI is creator motivation.

Rishad Tobaccowala on De-Bossification

Culture is more than a moment. Chemistry COO Mike Valdes-Fauli, President of Chemistry Cultura, shares why consistency is key to connecting with the critical US Hispanic market.

Rishad Tobaccowala on Embracing Excellence

The future of TV is now. Scott Schiller, Global Chief Commercial Officer at ENGINE, points marketers to an incredible opportunity to be on the cutting edge of digital content advertising with connected TV.

Rishad Tobaccowala on Architecting Joy

The traditional marketing funnel no longer applies. IAB Chief Industry Growth Officer Sheryl Goldstein explains how today’s consumer purchase behavior has evolved from a straight trajectory to “a bowl of spaghetti”—and why SpaghettiOs are the future.

Despite repeated calls throughout the industry to scale back on the arduous RFP process, it remains a go-to form of agency engagement. BrandVerge’s Lynn Browne shares the best practices brand-side marketers should follow to elicit the most relevant and revealing responses.

As industry efforts to promote diversity expand to media spend, Carolina Abenante, co-founder of NYIAX, and Jessica Hwang, VP, Sales, demonstrate how Automated Reconciliation will empower media planners and buyers to verify that those commitments are met.

Marc Kidd, CEO of Captivate, discusses how the OOH network of elevator screens had to evolve to survive during quarantine, and the leadership lessons learned from his football coach father that he applied to help come out on top.

Anna Bager, the President and CEO of the OAAA, positions Out of Home as a breakthrough channel for today’s saturated digital audiences, and celebrates the pandemic’s acceleration of OOH innovation.

Bart Roselli, SVP Growth for Veritone One, offers podcast ad strategies that support both brand and demand marketing goals, along with a primer on how to navigate audio.