Despite repeated calls throughout the industry to scale back on the arduous RFP process, it remains a go-to form of agency engagement. BrandVerge’s Lynn Browne shares the best practices brand-side marketers should follow to elicit the most relevant and revealing responses.

As industry efforts to promote diversity expand to media spend, Carolina Abenante, co-founder of NYIAX, and Jessica Hwang, VP, Sales, demonstrate how Automated Reconciliation will empower media planners and buyers to verify that those commitments are met.

Marc Kidd, CEO of Captivate, discusses how the OOH network of elevator screens had to evolve to survive during quarantine, and the leadership lessons learned from his football coach father that he applied to help come out on top.

Anna Bager, the President and CEO of the OAAA, positions Out of Home as a breakthrough channel for today’s saturated digital audiences, and celebrates the pandemic’s acceleration of OOH innovation.

Bart Roselli, SVP Growth for Veritone One, offers podcast ad strategies that support both brand and demand marketing goals, along with a primer on how to navigate audio.

Long-time podcast pro Steve Pratt, VP/Co-Founder of Pacific Content, explains why his company makes “original podcasts with brands” rather than “branded podcasts.” Learn how to approach this relationship-building content in the booming audio space, as well as his projections for its future.

David Berkowitz, the founder of Serial Marketers, poses the questions marketers should ask to find a brand’s marketable North Star—and answers them, too.

Cadillac’s Melissa Grady Dias shares how OnStar led to her career North Star. As Global Chief Marketing Officer, she balances an innate love of math with passion for good creative.

The head of brand marketing and demand generation for telecom challenger Visible unpacks how the brand’s core value of “transparency” informs marketing throughout the funnel.

The COO of Tank Design spotlights the three pillars at the core of great brands, and how they help address the common tension between brand positioning and demand efficiency.

NPR CMO Michael Smith offers a candid look at how (and when) even trusted institutions benefit from brand and demand marketing.

Transformation expert Joe Jackman explains “the human how” of fighting the status quo.

MediaVillage head Jack Myers unpacks a new report on post-COVID and the workplace.

Quigley CEO Carl Fremont revisits his early days in the media trenches at Ted Bates to reassess the unique selling proposition — and its continued utility for today’s digital-first brands.

It’s fine to be a little uncomfortable, at least when it comes to discussing DEI. The CEO of Republica Havas believes discomfort is a sign of growth — and progress.

How proponents of sustainability prove to brand the value of a triple bottom line — people, planet and profit. The founder/CEO of Sustainable Brands offers the research and the rationale.

When Robyn Streisand created her agency, the opportunity to certify as a woman-owned or LBGT-owned business did not exist. Twenty-five years later, she has helped blue chip brands leverage DEI, and built the first collective of certified-diverse agencies.

Lawrence Kimmel, agency CEO and former chair of the DMA, remembers when local business helping out communities wasn’t called “Corporate Social Responsibility” — It was just called being a good neighbor. He shares his POV on how to market for the greater good.

Heidi Zak has been in finance, retail, and plenty of dressing rooms trying to find the right bra. So she created ThirdLove and disrupted an entire vertical — uplifting women with purpose.

How rethinking data methods, tackling disparity issues and embracing outcomes allow Publicis Health Media (PHM) to disrupt media for health brands.